If the clubs have their transfer deals with the players, they also raise the stakes with the sponsors. At a time when the financial stakes are more and more important for football clubs, jersey sponsors play a key role in development.
For clubs like Wolfsburg, the history with the jersey sponsor is the result of a common past with the Wolfswagen brand. The majority of Europe’s big clubs are constantly looking for new partners in order to increase their annual income and thus be able to recruit great players on the transfer market.
To illustrate the importance of contracts with brands, clubs such as FC Barcelona have often turned down jersey sponsorships, preferring to highlight the Unicef association. Policy changes for clubs. Few teams today have a blank sponsor jersey.
- Real Madrid with Fly Emirates: 70 million € per season
- Manchester United with Chevrolet: 61 million € per season
- Paris Saint-Germain with ALL : 60 million € per season
- FC Barcelona with Rakuten: 55 million € per season
- Chelsea with Yokohama Tyres: 50 million € per season
- Manchester City with Etihad: 48 million € per season
- Arsenal with Fly Emirates: 45 million € per season
- Liverpool with Standard Chartered: 40 million € per season
- Tottenham with AIA: 38 million € per season
- Bayern Munich with Deutsche Telekom: 35 million € per season
Find above the ten largest sponsorship contracts currently. Astronomical sums of money and not negligible, even in today’s football.
Charles 