Archives de l’auteur : charlescamus

1st April and it’s no joke, European football is at a standstill (see article 4). All championships? No, not all of them. In Belarus, life and football go on. For Alexander Lukashenko, whom many consider to be the last European dictator, this health crisis is just a « psychosis », so there are no valid reasons toLire la suite « Coronavirus: When the Belarusian championship resists… »

French and world sport has come to a standstill with the pandemic affecting the planet. Postponements and cancellations will have significant economic consequences for professional and amateur structures. Last week, the various European football federations (the Italian federation being the first) all decided to suspend the various football competitions because of the coronavirus pandemic. IfLire la suite « Coronavirus: the economy of sport deregulated… »

If the clubs have their transfer deals with the players, they also raise the stakes with the sponsors. At a time when the financial stakes are more and more important for football clubs, jersey sponsors play a key role in development. For clubs like Wolfsburg, the history with the jersey sponsor is the result ofLire la suite « Football shirts: which clubs have the biggest sponsorship contracts? »

Last season’s Premier League marketing and TV rights revenues were revealed, and unsurprisingly, Liverpool is at the top of the table. It’s no surprise either, the Premier League is a league that generates huge revenues. It is the biggest league in the world. If Liverpool collect 173 million euros, Manchester City, champions of England lastLire la suite « TV rights: Premier League, way ahead. »

Sport today represents an economy in its own right. Nowadays, the sport generates many consumer opportunities. The advent of sports marketing is marked above all by a craze for sport. Sport marketing is the set of marketing principles and strategies applied to the field of sport. It concerns products, services and organizations. Associating a brand,Lire la suite « What is sport marketing ? »